The Business Internet and Intranets

by Keen, Peter G. W.; Mougayar, Walid; Torregrossa, Tracy

• ISBN13: 9780875848204
• ISBN10: 0875848206
• Format: Hardcover
• Copyright: 1998-01-01
• Publisher: Harvard Business School Pr

Summary

In A Remarkably Short Period of time, the Internet revolution has enabled technologically wired managers to leave their less-savvy colleagues behind, scrambling to stay competitive -- and the emerging value of intranets is making the race more strenuous yet. To ease the stress, Peter Keen offers reassuringly complete coverage of web technology as it relates to success in today's business environment.

The fifth installment in Keen's popular series of manager's glossaries, this accessible handbook quickly acquaints readers with the key concepts of the business Internet and intranets. Managers can use it as a reference or as a resource for understanding and communicating the larger significance of web technology and business innovation. Keen and his co-authors highlight business issues throughout, emphasizing their relevance for managers through many real-life profiles. This indispensable glossary includes insightful commentary, practical applications, and more than 100 essential terms to help managers decipher the Internet fast.

From digital cash to advertisi

Table of Contents

Preface	ix
Introduction	1	(46)
Business Internet Vignettes	47	(68)
Glossary of Terms	115	(152)
Notes	267	(8)
Index	275	(8)
About the Authors	283