Business Journey to the East An East-West Perspective of Global-is-Asian

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-11-25
  • Publisher: McGraw-Hill Education / Asia
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With the rapid shift in global economic power, many Western companies are jumping on the bandwagon toward Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies, and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very low: early failure leads to frustration and stagnation.

Author Biography

Chow-Hou Wee (Singapore) heads the Division of.Strategy Management and Organization at the Nanyang.Business School. He is a member of several editorial.boards of international journals.
.Fred Combe (Singapore) is founder and managing.director of NATUS Pte Lt., a Singapore-based corporate.management consultancy that helps clients optimize.business results in Asia..

Table of Contents

Prefacep. xvii
The New Asian Challenge: Myth or Reality?p. 3
Sun Zi Bingfa: Unlocking the Mindset of the Asian Strategistp. 29
Double Glazing: Why Are We Different?p. 53
Using the Messenger: Achieving What You Cannot Dop. 75
Moving Goalposts: Concealing Intentions or Testing Your Patience?p. 95
Forgiven But Not Forgotten: Less Scope for Mistakesp. 121
The Expatriate Phenomenon: How Valuable Are They to Building Businesses?p. 145
Handling Nocturnal Activities: From Drinking Binges, Karaoke to Making Speechesp. 171
The Industrious and Adaptable Asian: Going the Extra Mile and Morep. 191
Deciphering the True Message: The Key to Removing Misunderstandingp. 215
"Face": Potential Hazard or Invaluable Value?p. 239
Personal Business Relationships, or Guanxi: Necessary Evil or Part of Asian Culture?p. 271
Gifts or Bribes: Taming the Big "C"p. 293
Leading in Asia: More Insights and Perspectivesp. 321
Where Do We Go from Here?: One Step at a Time and Morep. 343
Moving Forward: Building Bridges for a Better Futurep. 367
Bibliographyp. 395
Indexp. 399
Table of Contents provided by Ingram. All Rights Reserved.

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