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9780415253239

Business: The Key Concepts

by
  • ISBN13:

    9780415253239

  • ISBN10:

    0415253233

  • Format: Hardcover
  • Copyright: 2001-11-21
  • Publisher: Routledge

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Supplemental Materials

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Summary

Business: The Key Conceptsprovides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics. Each entry begins with a definition of the term followed by an insightful description and discussion of the concept that is designed both to ground the subject firmly and outline engaging avenues of developments. The entries conclude with helpful cross-referencing and suggested further reading. Business: The KeyConceptsThe perfect desktop resource for anyone who wants to learn more bout the commercial world that surround them.

Author Biography

Mark Vernon writes on business for the Financial Times. He also contributes articles on the subject for a wide range of other publications on both sides of the Atlantic. He holds degrees from the universities of Oxford and Durham and is currently undertaking research at Warwick University

Table of Contents

Preface vi
Acknowledgements viii
Key Concepts
1(218)
Bibliography 219(27)
Index 246

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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