The Business Model Innovation Factory How to Stay Relevant When The World is Changing

by Kaplan, Saul

• ISBN13: 9781118149560
• ISBN10: 1118149564
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-04-24
• Publisher: Wiley

Summary

Blockbuster's executives saw Netflix coming. Yet in the face of the growing threat of a disruptive competitor they stuck with their bricks and mortar business model ultimately losing billions in shareholder value. They were netflixed. Blockbuster knew there was a better way to create, deliver, and capture value but were incapable of changing their business model. Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today companies must be capable of designing, prototyping, and experimenting with new business models. CEO's will have to launch two to three new business models over their careers. They are not prepared, and corporate innovation efforts focus only on improving performance of existing business models. This book will provide business executives with the tools and survival skills to create a pipeline of new business models in the face of disruptive markets and competition. It will provide an actionable roadmap for CEO's and workers at all levels to avoid being netflixed by doing R&D for new business models.

Author Biography

SAUL KAPLAN is the founder and chief catalyst of the Business Innovation Factory (BIF), a real-world laboratory for exploring and testing new business models and social systems. BIF has attracted a global community of over 5,000 innovators and organizes the internationally renowned BIF Collaborative Innovation Summit. Saul shares his innovation musings on Twitter (@skap5) and his blog (It's Saul Connected), and as regular contributor to the Harvard Business Review, Fortune, and Bloomberg Businessweek.

Table of Contents

Acknowledgments	p. xi
Introduction	p. xiii
What You Have Always Done Isn't Working Anymore	p. 1
Don't Get Netflixed: Your Current Business Model isn't Going to Last Much Longer	p. 3
Blockbuster Gets Netflixed	p. 5
Even Netflix Is in Danger of Being Netflixed	p. 10
Business Models 101: Creating, Delivering, and Capturing Value	p. 17
How Does Your Company Create Value?	p. 19
How Does Your Organization Deliver Value?	p. 21
How Does Your Organization Capture Value?	p. 29
Putting the Entire Business Model Story Together	p. 32
Why Organizations Fail at Business Model Innovation	p. 35
10 Reasons Companies Fail at Business Model Innovation	p. 40
Connect, Inspire, Transform: 15 Business Model Innovation Principles	p. 51
Connect: Business Model Innovation is a Team Sport	p. 55
Catalyze Something Bigger Than Yourself	p. 55
Enable Random Collisions of Unusual Suspects	p. 60
Collaborative Innovation Is the Mantra	p. 64
Build Purposeful Networks	p. 68
Together, We Can Design Our Future	p. 72
Inspire: We Do What We Are Passionate About	p. 77
Stories Can Change the World	p. 77
Make Systems-Level Thinking Sexy	p. 81
Is Itself a Creative Act	p. 84
Passion Rules-Exceed Your Own Expectations	p. 87
Be Inspiration Accelerators	p. 90
Transform: Incremental Change Isn't Working	p. 95
Tweaks Won't Do It	p. 95
Experiment All the Time	p. 99
Off the Whiteboard and into the Real World	p. 102
It's a User-centered World-Design for It	p. 108
A Decade Is a Terrible Thing to Waste	p. 110
Creating a Business Model Innovation Factory	p. 115
R&D for New Business Models	p. 117
Innovate through Connected Adjacencies	p. 119
Leading and Organizing a Business Model Innovation Factory	p. 131
Staffing a Business Model Innovation Factory	p. 134
Skills and Experience to Staff a Business Model Innovation Factory	p. 137
Wanted: Business Model Designers	p. 142
Resourcing a Business Model Innovation Factory	p. 143
Overcoming the Politics of Business Model Innovation	p. 145
Experimenting with Business Models in the Real World	p. 149
Give Me Rhode Island	p. 154
A Better Place	p. 157
Putting the Customer in the Business Model Driver Seat	p. 163
Business Models Aren't Just for Business	p. 165
Nonprofits Have Business Models Too	p. 167
R&D for New Social Systems	p. 179
Measure Innovation Outputs	p. 181
Education Rant	p. 183
Whafs Your Personal Business Model?	p. 191
Stay on a Steep Learning Curve	p. 193
Embrace Vulnerability	p. 195
Blessing and a Curse	p. 197
About the Author	p. 201
Index	p. 203
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