The book explains that the social mobile cloud, a combination of three new technology changes, are the core ingredients of a digital transformation in business and society, and that they are moving more quickly and cutting more deeply than any technology transformation we have ever seen. It shows how the combined impact of social technologies, the mobile Internet, and cloud computing create incredible new business opportunities. The book provides understanding of the changes, why they are happening, what to expect, and what one can do about.

Ted Shelton Managing Director, PwC Advisory, leads a social business consulting team focusing on the consumer, retail, and high-tech industries with PwC's Management Consulting Practice. He is an active blogger and industry thought leader on how corporations can better utilize social media and mobile technologies to manage and improve their brands, providing a deep understanding of the leading technology players currently changing the landscape of customer engagement for corporate America.

Preface: There’s An App for That!

Acknowledgments

Introduction

Turning Inside Out

Section I The Technology of the Social Mobile Cloud

Chapter 1 A Remote Control for the World

Lessons from the History of the Internet

The History Lesson: Big Picture Thinkers Survive the Game

Build for the Social Mobile Cloud

The Time is NOW

Social Networking Is the Fastest Growing Technology Ever

The Cloud: The Connective Tissue

Buy A Smart Phone Now

Chapter 2 Social Means Connected

Compete With Yourself, Collaborate With Others

Co-creation

Compete with Yourself

Sign Up For a Social Network Today—On Your New Smart Phone

Your Employees and Business Partners in the Social Networks

Chapter 3 Mobile: The Great Untethering

Reality Redefined: The Physical World with Data Overlay

Life Streaming: Access to a Photographic Memory

Cyborg

BYOD and the Consumerization of IT

Chapter 4 Plug Yourself into the Cloud

Benefits of the Cloud Are Heavenly for Business

Drawbacks of the Cloud -- Just Like Any Grid

Leveling the Playing Field

Plug Yourself into the Cloud

Section II How Business Will Be Changed by the Social Mobile Cloud

Chapter 5 A.D.A.P.T.

Adapting to Change

At the Core of Today’s Change: Transaction Cost Economics

Chapter 6 Persistent Digital Engagement

The New Digital Consumer

Customer Service is the new Marketing

Connecting Digitally at the Physical Point of Sale

Embrace Transparency

Chapter 7 Digitization

The Rising Value of Information in Products and Services

Wireless Sensors in Everything and Everywhere

APIs for Everything

Software is Everywhere

Chapter 8 Crowd Storming, Crowd Sourcing, Collaboration, Co-creation

More People = Faster & Better Decisions

Group Collaboration = Faster & Better Outcomes

Extend Engagement and You Increase Value for Everyone

Chapter 9 Hierarchy Will Yield to Networks, Remaking Organizations

Chapter 10 How We Buy

Redefining Shopping and Payment

Business Model Shift #1: For Retailers, the Customer Is In Control

Business Model Shift #2: Pay from the Comfort of Your Own Phone

Business Model Shift #3: Corporate Currencies

Business Model Shift #4: Insuring Corporate Currencies

Business Model Shift #5: Accepting (Multi-Currency) Mobile Payments

Business Model Shift #6: Transforming Purchase Experience with Mobile Payments

Chapter 11 The Game of Work, the Work of Game

Business Model Shift #7: Turning Work Into a Game

Business Model Shift #8: Data-driven Decision-making and a Culture of Experimentation

Business Model Shift #9: Experience Is the Dominant Value

Chapter 12 Work and the Workplace Re-Imagined

Business Model Shift #10: Dynamic Networked Social Sales and Support Staff

Business Model Shift #11: Workforce Collaboration to Improve Safety and Quality

Business Model Shift #12: Transparency and Openness

Section III Understanding Change: How to Adapt to the Social Mobile Cloud

Chapter 13 Understanding Change

Chapter 14 Undoing Our Resistance to Learning

Habits: They Make Us All Creatures

Identity: Our Own Limits Cause the Inevitable Crisis

Defensiveness: Guarding Crumbs with Knee-jerk Reactions

Expectation of Failure: Why We Are so Fearful

The Crucial Skills for Success in the 21st Century

Chapter 15 Systems Thinking

Tools to Assist with Optimizing Details

Interactive Data Visualization

Steps to Systems Thinking

Chapter 16 Decision Making

Chapter 17 7 Steps to Adaptability

Step 1: Why We Resist Change

Step 2: Embrace Data and Analytics

Step 3: Understand the Power of Social Collaboration

Step 4: Why We Resist Learning

Step 5: Use New Learning Tools

Step 6: Learning to Use Systems Thinking

Step 7: Decision-making

Afterword Digital Transformation

10, 20, 50 years From Now -- What Will You and Your Business Look Like?

10-15 Years from Now

15-30 Years from Now

50 Years from Now

Appendix

About the Author

Index

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