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9783322899811

Business Multimedia

by ;
  • ISBN13:

    9783322899811

  • ISBN10:

    3322899810

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2012-04-02
  • Publisher: Gabler
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List Price: $44.99

Summary

Es wird immer schwieriger zu erkennen, was sich konkret hinter den verwirrend vielen Vokabeln um den Begriff "Multimedia" verbirgt. "Business Multimedia" informiert über den State of the Art in Deutschland und gibt Entscheidungshilfen nicht nur für verunsicherte Manager. Rechtliche, psychologische und technische Voraussetzungen für Multimedia-Vorhaben werden erläutert. Gestandene Praktiker berichten von realen Projekten: Gründe, Kosten-Nutzen-Überlegungen, Probleme, Risiken, Erfolge. Dieser ganz pragmatische Ansatz hilft bei der Planung für das eigene Unternehmen.

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