The Business of Multimedia

by Schuyler, Nina

• ISBN13: 9781880559314
• ISBN10: 1880559315
• Format: Paperback
• Copyright: 1995-09-01
• Publisher: Allworth Pr

Summary

In this text, CD-ROM developers, publishers, distributors, and ventureapitalists explain their secrets. They reveal how they financed theirompanies, how they negotiated their agreements, distribution deals andicensing arrangements, and disclose their marketing methods.

Table of Contents

Acknowledgements	5	(2)
Introduction	7	(2)
The Market for Multimedia	9	(12)
From Concept to Gold Master Disk	21	(20)
Gold Master Disk to the Home Computer	41	(14)
Sales Channels	55	(24)
Finding Money: Love Money, Angels, and Venture Capitalists	79	(32)
Development, Affiliate Label, and License Agreements	111	(20)
Distribution: How to Get Your Product on to the Shelves	131	(16)
Copyright, Trade Secret, Trademark, and Patents	147	(14)
Employees and Independent Contractors	161	(8)
Licensing Preexisting Content	169	(20)
Licensing Content From Specific Media Industries	189	(14)
Right of Publicity	203	(8)
A Final Word From the Developers: What I Would Have Done Differently	211	(20)
APPENDIX
1. Licensing Search Firms	217	(1)
2. Stock Houses	217	(1)
3. Venture Capital and Investment Banking Firms	218	(1)
4. Multimedia Consulting Services	219	(1)
5. Trade Associations	219	(1)
6. National Distributors	219	(1)
7. Publishers and Studios with Distribution Capabilities	220	(1)
8. Education Associations and Events	220	(1)
9. Publications	220	(1)
10. Unions	221	(1)
11. Breakdown of a Publisher's Costs	222	(6)
12. Sample Nondisclosure Agreement	228	(1)
13. Sample Copyright Assignment	228	(1)
14. Form PA	229	(2)
Index	231	(8)
About the Author	239