Introduction | |
Building a Strong Foundation for Your Plan | |
Starting Your Planning Engine | |
Generating a Successful Business Idea | |
Defi ning Your Business Purpose | |
Developing Your Plan's Components | |
Understanding Your Business Environment | |
Charting Your Strategic Direction | |
Describing Your Business and Its Capabilities | |
Crafting Your Marketing Plan | |
Tallying Up Your Financial Situation | |
Tailoring a Business Plan to Fit Your Needs | |
Planning for a One-Person Business | |
Planning for a Small Business | |
Planning for an Established Business | |
Planning for a Nonprofi t Organization | |
Planning in an Online World | |
Making the Most of Your Plan | |
Putting Your Plan Together | |
Putting Your Plan to Work | |
The Part of Tens | |
Ten Signs That Your Plan May Need an Overhaul | |
Ten Ways to Fund Your Business Plan | |
Ten Ways to Evaluate a New Business Idea | |
Ten Questions to Ask Before You Finish Your Business Plan | |
Appendix: About the CD | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
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