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9780071412872

Business Plans That Work : A Guide for Small Business

by
  • ISBN13:

    9780071412872

  • ISBN10:

    0071412875

  • Format: Paperback
  • Copyright: 2004-05-05
  • Publisher: McGraw-Hill
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Summary

Today's top experts in entrepreneurship deliver a streamlined, step-by-step guide for crafting effective business plans"Timmons is one of the two most powerful minds in entrepreneurship in the nation." --Success BusinessPlans That Workarms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can be used to analyze potential business opportunities from initial idea to viable venture. This value-packed book will show both entrepreneurs and current business owners how to: Determine what to include in each plan, why, and for whom Recognize and avoid common pitfalls in the process Use the renowned "Timmons Model" to analyze potential business opportunities

Author Biography

Stephen Spinelli is the founder of Jiffy Lube International and director of Babson's Arthur M. Blank Center for Entrepreneurship.

Table of Contents

Entrepreneurs create the futurep. 1
Before you start writing your plan : asking the right questionsp. 25
Getting startedp. 43
Industry : zoom lens on opportunityp. 57
Company and product description : selling your visionp. 71
Marketing plan : reaching the customerp. 79
Operations and development : executionp. 93
Team : the key to successp. 103
The critical risks and offering plan sectionsp. 111
Financial plan : telling your story in numbersp. 121
Conclusionp. 145
Quick screen exercisep. 157
Business plan guide exercisep. 161
Fossa business planp. 167
Sample presentationsp. 173
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

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