Entrepreneurs create the future | p. 1 |
Before you start writing your plan : asking the right questions | p. 25 |
Getting started | p. 43 |
Industry : zoom lens on opportunity | p. 57 |
Company and product description : selling your vision | p. 71 |
Marketing plan : reaching the customer | p. 79 |
Operations and development : execution | p. 93 |
Team : the key to success | p. 103 |
The critical risks and offering plan sections | p. 111 |
Financial plan : telling your story in numbers | p. 121 |
Conclusion | p. 145 |
Quick screen exercise | p. 157 |
Business plan guide exercise | p. 161 |
Fossa business plan | p. 167 |
Sample presentations | p. 173 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.