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9780071748834

Business Plans that Work: A Guide for Small Business 2/E

by ; ;
  • ISBN13:

    9780071748834

  • ISBN10:

    0071748830

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-04-14
  • Publisher: McGraw-Hill Education

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Summary

An easy-to-follow, step-by-step template for how to write, adapt, focus, and adapt a winning business planand hone valuable skills that will make the plan work.

Author Biography

Andrew Zacharakis is the John H. Muller. Jr., Chair in Entrepreneurship at Babson College and director of the Babson College Entrepreneurship Research Conference. Stephen Spinelli is the founder of Jiffy Lube International and president of Philadelphia University. Jeffry A. Timmons, D.B.A., was the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation.

Table of Contents

Prefacep. vii
Entrepreneurs Create the Futurep. 1
Before You Start Planning, Ask the Right Questionsp. 25
Getting Startedp. 43
Industry: Zoom Lens on Opportunityp. 57
Company and Product Description: Selling Your Visionp. 79
Marketing Plan: Reaching the Customerp. 89
Operations and Development: Executionp. 103
Team: The Key to Successp. 119
The Critical Risks and Offering Plan Sectionsp. 127
Financial Plan: Telling Your Story in Numbersp. 137
Conclusionp. 157
Quick Screen Exercisep. 169
Business Planning Guide Exercisep. 173
Sample Presentationp. 179
Indexp. 187
About the Authorp. 197
Table of Contents provided by Ingram. All Rights Reserved.

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