Business Policy : Text and Cases

by Bower, Joseph L.; Bartlett, Christopher A. (CON)

• ISBN13: 9780256115918
• ISBN10: 0256115915
• Edition: 8th
• Format: Hardcover
• Copyright: 1995-04-01
• Publisher: McGraw-Hill/Irwin

Author Biography

Thompson's teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.

Table of Contents

The General Management Perspective and Business Policy

Bright Horizons 1987

Head Ski Company, Inc

Phil Knight: CEO at Nike (1983)

Serengeti Eyewear: Entrepreneurship with Corning, Inc.

1. What is Strategy

Crown Cork and Seal in 1989

Asahi Breweries

Wal-Mart Stores

Komatsu Limited and Project

Corning Incorporated: A Network of Alliances

2. Industry and Competitive Analysis

Harcourt Brace Jovanovich, Inc.

Firestone, Inc. Globalization

Ingvar Kampred and IKEA

Apple Computer - 1992

Bill Gates and the Management of Microsoft

3. Personal Values and Corporate Strategy

Salvatore Ferragamo SPA

Schlumberger Ltd.: Jean Riboud Excerpts from "A Certain Poetry" by Ken Auletta

The Body Shop International

4. Relating Strategy to Social Responsibility

BayBank Boston

RU 486 (A)

5. Building Strategy

Adam Opel AG (A)

Intel Corporation - Leveraging Capabilities for Strategic Renewal

The Harvard Business School

6. Building Organizational Capabilities

The Adams Corporation (A)

Colgate Palmolive Co. in Transition (A)

The Lincoln Electric Company

Johnsonville Sausage Co. (A)

Banc One Corporation 1993

ABB Deutschland

7. Transforming an Organization

Richardson Sheffield

Jack Welch: GE's Revolutionary

Marks and Spencer:Sir Richard Greenbury's Quiet Transformation

The Battle of Mannheim

8. Managing Relationships

Basic Industries

Kentucky Fried Chicken (Japan), Ltd.

Cleveland Twist Drill (A)

Richardson Hindustan Ltd. (Abridged)

9. Building A General Management Career

Gurcharan Das' Career Choices

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive