Business A Practical Introduction Plus 2014 MyLab Intro to Business with Pearson eText -- Access Card Package

by Williams, Brian K.; Sawyer, Stacey C.; Berston, Susan

• ISBN13: 9780133871173
• ISBN10: 0133871177
• Edition: 1st
• Format: Package
• Copyright: 2014-05-04
• Publisher: Pearson
• More Book Details

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-- Business: A Practical Introduction provides the best information that appeals to a wide range of interest, including  11 areas of interest that's important to readers like you—and the future companies you may be working for.

 

0133871177 / 9780133871173 Business: A Practical Introduction Plus 2014 MyBizLab with Pearson eText -- Access Card Package

Package consists of:   

0132334291 / 9780132334297 Business: A Practical Introduction

0133839532 / 9780133839531 2014 MyBizLab with Pearson eText -- Access Card -- for Business: A Practical Introduction

 

Table of Contents

Part 1: Today’s Business Environment
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets