Business Research Methods

by Cooper

• ISBN13: 9780072498707
• ISBN10: 0072498706
• Edition: 8th
• Format: Hardcover
• Copyright: 2003-01-01
• Publisher: MCG

Summary

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Table of Contents

Introduction to Business Research

Research in Business

Addressing Management Problems with Scientific Thinking

The Research Process

The Research Proposal

Ethics in Business Research

The Design of Research

Design Strategies

Sampling Design

Measurement

Measurement Scales

Sources and Collection of Data

Exploring Secondary Data

Survey Methods: Communicating with Respondents

Instruments for Respondent Communication

Observational Studies

Experimentation

Analysis and Presentation of Data

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Results: Written and Oral Reports Cases

Core Business Reference Sources: Printed and Electronic Resource Title List

Decision Theory Problem

Request for Proposal (RFP): Assessment and Contents

Sample Student Term Project

Nonparametric Significance Tests

Selected Statistical Tables

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