Business Research Methods

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  • Edition: 8th
  • Format: Hardcover
  • Copyright: 2003-01-01
  • Publisher: MCG
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Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Table of Contents

Introduction to Business Research
Research in Business
Addressing Management Problems with Scientific Thinking
The Research Process
The Research Proposal
Ethics in Business Research
The Design of Research
Design Strategies
Sampling Design
Measurement Scales
Sources and Collection of Data
Exploring Secondary Data
Survey Methods: Communicating with Respondents
Instruments for Respondent Communication
Observational Studies
Analysis and Presentation of Data
Data Preparation and Description
Exploring, Displaying, and Examining Data
Hypothesis Testing
Measures of Association
Multivariate Analysis: An Overview
Presenting Results: Written and Oral Reports Cases
Core Business Reference Sources: Printed and Electronic Resource Title List
Decision Theory Problem
Request for Proposal (RFP): Assessment and Contents
Sample Student Term Project
Nonparametric Significance Tests
Selected Statistical Tables
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