Business Side Creat 3E Pa

by Foote,Cameron S.

• ISBN13: 9780393732078
• ISBN10: 039373207X
• Edition: 3rd
• Format: Paperback
• Copyright: 2006-09-17
• Publisher: W. W. Norton & Company

Summary

The freelance designer's bible--a step-by-step guide to successful self-employment. Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands-but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed-from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading online. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more-and gives you practical, real-world answers and invaluable expert advice. From launching yourself as a freelancer and managing a multi-person firm to marketing your services and retiring comfortably, this book is a one-stop resource for all creative service professionals on how to run a smooth, effective, and lucrative business. Useful forms and sample business plans are included. 25 illustrations.

Author Biography

Cameron S. Foote is president of Creative Business

Table of Contents

Preface	7	(4)
SECTION ONE Establishing A Freelance Business
1. Why the opportunity has never been better	11	(11)
2. But, is it really for you?	22	(11)
3. Planning your future	33	(26)
4. Running your freelance business	59	(17)
5. Long-term success	76	(19)
Section One Highlights	95	(4)
Freelance norms & standards	95	(4)
SECTION TWO Pricing, Collecting & Taxation
6. Establishing how much to charge	99	(14)
7. Coming up with a job price	113	(17)
8. Presenting estimates to clients	130	(10)
9. Keeping more of what you get	140	(20)
10. Protecting your financial interests	160	(29)
Section Two Highlights	189	(4)
Financial norms & standards	190	(3)
SECTION THREE Selling & Marketing
11. Going where the money is	193	(19)
12. Preparing your sales strategy	212	(15)
13. Which promotions work, which don't	227	(16)
14. Making the all-important sales presentation	243	(22)
15. Working with clients	265	(15)
Section Three Highlights	280	(5)
Selling marketing norms standards	281	(4)
SECTION FOUR Running A Multiperson Shop
16. Creating a viable organization	285	(19)
17. Staffing the organization	304	(27)
18. Managing a creative organization	331	(24)
19. Operational and profitability issues	355	(21)
Section Four Highlights	376	(5)
Multiperson shop norms standards	377	(4)
SECTION FIVE Appendices
Appendix 1. Partnerships, corporations, LLCs, and LLPs	381	(16)
Appendix 2. Sample business plans	397	(4)
Basic business plan	397	(1)
Formal business/financial plan	398	(3)
Appendix 3. Samples and forms	401	(20)
Biographical sketch	401	(1)
A bill of rights for creative suppliers and their clients	402	(1)
Job description	403	(1)
Employee noncompete agreement	404	(1)
Employee performance evaluation	405	(1)
Salary adjustment compilation	406	(1)
Working description	407	(1)
Retainer agreement	408	(1)
Assignment questionnaire	409	(1)
Assignment questionnaire instructions	410	(1)
Estimating worksheet	411	(1)
Illustration questionnaire	412	(1)
Simple estimate	413	(1)
Proposal letter	414	(1)
Detailed proposal	415	(4)
Detailed web proposal	419	(2)
Index	421