The Business Side of Creativity

by Foote, Cameron S.; Bellerose, Mark

• ISBN13: 9780393730937
• ISBN10: 039373093X
• Edition: Revised
• Format: Paperback
• Copyright: 2002-06-01
• Publisher: W W Norton & Co Inc

Summary

The Complete Guide for Running a Graphic Design or Communications Business, Updated EditionThe most comprehensive business companion available for those just starting out or expanding operations in the design field.This updated edition of an industry standard furnishes all freelance graphic designers, art directors, illustrators, copywriters, and design-shop principals with the tools needed to move ahead in the design business. From getting launched to running a multiperson shop to retiring comfortably, this book covers it all and includes sample business forms.

Author Biography

Cameron S. Foote is president of Creative Business, a Boston-based business-information resource for the creative community.

Table of Contents

Preface	7	(4)
Section One Establishing A Freelance Business
Why the opportunity has never been better	11	(11)
But, is it really for you?	22	(11)
Planning your future	33	(26)
Running your freelance business	59	(17)
Long-term success	76	(23)
Section One Highlights	95	(4)
Freelance norms & standards	95	(4)
Section Two Pricing, Collecting & Taxation
Establishing how much to charge	99	(13)
Coming up with a job price	112	(18)
Presenting estimates to clients	130	(10)
Keeping more of what you get	140	(20)
Protecting your financial interests	160	(33)
Section Two Highlights	188	(5)
Financial norms & standards	189	(4)
Section Three Selling & Marketing
Going where the money is	193	(19)
Preparing your sales strategy	212	(13)
Which promotions work, which don't	225	(15)
Making the all-important sales presentation	240	(22)
Working with clients	262	(21)
Section Three Highlights	278	(5)
Selling & marketing norms & standards	279	(4)
Section Four Running A Multiperson Shop
Creating a viable organization	283	(21)
Staffing the organization	304	(27)
Managing a creative organization	331	(24)
Operational and profitability issues	355	(76)
Section Four Highlights	376	(5)
Multiperson shop norms & standards	377	(4)
Section Five Appendices
Appendix 1. Forming partnerships and corporations	381	(16)
Appendix 2. Sample business plans	397	(4)
Basic business plan	397	(1)
Formal business/financial plan	398	(3)
Appendix 3. Samples and forms	401	(30)
Biographical sketch	401	(1)
A bill of rights for creative suppliers and their clients	402	(1)
Job description	403	(1)
Employee noncompete agreement	404	(1)
Employee performance Evaluation	405	(1)
Salary adjustment Compilation	406	(1)
Working description	407	(1)
Retainer form	408	(1)
Assignment questionnaire	409	(1)
Using the assignment questionnaire	410	(1)
Estimating worksheet	411	(1)
Illustration questionnaire	412	(1)
Simple estimate	413	(1)
Proposal letter	414	(3)
Detailed proposal	417	(14)
Index	431