Business Solutions for the Global Poor Creating Social and Economic Value

by Rangan, V. Kashturi; Quelch, John A.; Herrero, Gustavo; Barton, Brooke

• ISBN13: 9780787982164
• ISBN10: 0787982164
• Format: Hardcover
• Copyright: 2007-01-09
• Publisher: Jossey-Bass

Summary

Based on research presented at The Harvard Business School's first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty's multi-faceted nature and a broad range of actors-multinational and local businesses, entrepreneurs, civil society organizations and governments-that play a role in its alleviation.

Author Biography

V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative.

John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School and?was formerly dean of London Business School.??

Gustavo Herrero is the executive director of the HBS Latin American Research Center in Buenos Aires, Argentina.

Brooke Barton is research associate with the HBS Global Poverty Initiative.

Table of Contents

Foreword	p. xv
Acknowledgments	p. xvii
Introduction	p. 1
Just Who are the Poor?
Microcredit, Segmentation, and Poverty Alleviation Strategy for Women: Who Are the Customers?	p. 15
Understanding Consumers and Retailers at the Base of the Pyramid in Latin America	p. 25
Marketing Programs to Reach India's Underserved	p. 40
Meeting the Basic Needs of the Poor
Brcko and the Arizona Market	p. 53
Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public	p. 63
Fighting AIDS, Fighting Poverty: Customer-Centric Marketing in the Generic Antiretroviral Business	p. 73
Meeting Unmet Needs at the Base of the Pyramid: Mobile Health Care for India's Poor	p. 84
Energizing the Base of the Pyramid: Scaling up Successful Business Models to Achieve Universal Electrification	p. 92
Utilities and the Poor: A Story from Colombia	p. 107
Bringing Natural Gas Service to Poor Areas: The Case of Buenos Aires's Moreno District	p. 117
Building the Bop Value Chain
Multiahorro: Barrio Store	p. 128
Photography and the Low-Income Classes in Brazil: A Case Study of Kodak	p. 135
The Complex Business of Serving the Poor: Insights from Unilever's Project Shakti in India	p. 144
Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico's Housing Crisis	p. 155
Creating Strong Businesses by Developing and Leveraging the Productive Capacity of the Poor	p. 167
ITC's e-Choupal: A Platform Strategy for Rural Transformation	p. 173
Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition	p. 183
Business and Leadership Models
Building New Business Value Chains with Low-Income Sectors in Latin America	p. 193
Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines	p. 207
When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets	p. 223
The Role of Government and Civil Society
The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods	p. 239
Houses for the Poor and New Business for Banks: Creating a Market for Affordable Housing	p. 249
The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action	p. 259
How Social Entrepreneurs Enable Human, Social, and Economic Development	p. 271
Hybrid Value Chains: Social Innovations and Development of the Small Farmer Irrigation Market in Mexico	p. 279
Entrepreneurship and Poverty Alleviation in South Africa	p. 289
A Gentler Capitalism: Black Business Leadership in the New South Africa	p. 295
Measuring Success
Microfinance: Business, Profitability, and Creation of Social Value	p. 309
Alleviating Global Poverty Through Microfinance: Factors and Measures of Financial, Economic, and Social Performance	p. 321
Strong Double-Bottom-Line Banking	p. 335
H&R Block's Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid?	p. 349
When Is Doing Business with the Poor Good-for the Poor? A Household and National Income Accounting Approach	p. 362
Conference Participants	p. 374
Notes	p. 382
References	p. 403
About the Contributors	p. 416
About the Editors	p. 419
Index	p. 423
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