Business @ the Speed of Stupid : Building Smart Companies after the Technology Shakeout

by Morrison, Alan; Burke, Dan

• ISBN13: 9780738205427
• ISBN10: 0738205427
• Format: Hardcover
• Copyright: 2001-11-01
• Publisher: Perseus Books Group

Summary

Two savvy Web strategists offer a wry look at the corporate practices that have blindsided technology-driven businesses--and present sane solutions to steer companies past today's investor backlash

Author Biography

Alan Morrison is co-founder and CEO of Executive Thought, a consulting and coaching firm for executive leaders.

Table of Contents

Acknowledgments	vii
Introduction	1	(10)
I At the Speed of Stupid and Accelerating
It's About the Customer, Stupid	11	(14)
The Simplicity Trap	25	(16)
Technology Myopia	41	(14)
Ready, Aim, Aim, Aim	55	(12)
Mars and Venus	67	(16)
Ready, Fire, Aim	83	(12)
Over-Gross and Under-Powered	95	(16)
Out of Sync, Down the Drain	111	(14)
Shark Fishing in a Rowboat	125	(16)
Intra-What?	141	(18)
II Decelerating the Stupidity
The Roots at Stupidity	159	(18)
The Executive Thought Framework	177	(32)
Preparing for Battle	209	(18)
Conclusion	227	(4)
Notes	231	(4)
Glossary	235	(4)
Index	239