The Business of Sports

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2010-10-26
  • Publisher: Jones & Bartlett Learning

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The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. The authors compile a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories.

Table of Contents

PartPart I Professional Sports
ChapterChapter 1 Ownership
ChapterChapter 2 Leagues: Structure and Background
ChapterChapter 3 Global Leagues
ChapterChapter 4 Emerging and Niche Leagues
ChapterChapter 5 Revenue Sharing and Competitive Balance
ChapterChapter 6 Teams
ChapterChapter 7 Stadiums and Arenas
ChapterChapter 8 Media
ChapterChapter 9 Labor Matters: Unions
ChapterChapter 10 Labor Matters: Athlete Compensation
ChapterChapter 11 Sports Franchise Valuation
PartPart II Olympic Sports
ChapterChapter 12 Olympics
PartPart III College Sports
ChapterChapter 13 History and Structure
ChapterChapter 14 The NCAA and Conference Affiliation
ChapterChapter 15 Member Institutions
ChapterChapter 16 Gender Equity
ChapterChapter 17 Amateurism and Reform
PartPart IV Sociological Considerations
ChapterChapter 18 Race
ChapterChapter 19 Ethics

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