Business Strategy: A Guide to Effective Decision-Making

by Kourdi, Jeremy

• ISBN13: 9781861974594
• ISBN10: 1861974590
• Format: Hardcover
• Copyright: 2003-10-01
• Publisher: Perseus Books Group

Summary

Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.

Table of Contents

Introduction	1	(2)
Part 1 The forces at work	3	(74)
1 Social, cultural and commercial forces	5	(23)
2 Ideas at work	28	(22)
3 Pitfalls	50	(16)
4 Rational or intuitive? Frameworks for decision-making	66	(11)
Part 2 Making it happen: concepts and tools for strategic decision-making	77	(150)
5 Making strategic decisions	79	(24)
6 Scenario thinking	103	(8)
7 Strategies for growth	111	(17)
8 Competitive strategy	128	(11)
9 Customer focus	139	(14)
10 Knowledge and information	153	(12)
11 Managing finance and risk	165	(21)
12 Sales, marketing and brand management decisions	186	(28)
13 Leadership	214	(13)
Notes and references	227	(5)
Index	232