Business Strategy : A Guide to Taking Your Business Forward

by Kourdi, Jeremy

• ISBN13: 9781846681240
• ISBN10: 1846681243
• Edition: 2nd
• Format: Hardcover
• Copyright: 2009-04-01
• Publisher: Bloomberg Press

Summary

Strategy is about understanding where you are now, where you are heading and-crucially - how you will get there. In the area of strategy there is little room for timidity or confusion. A sound business strategy provides the impetus for great success, while a poor or misunderstood strategy can be equally significant - and drive a company out of business. Developing a distinctive, successful strategy means making difficult choices: for example, who to target as customers, what products to offer and how to run the business efficiently.

Author Biography

Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organizations, including The Economist, the Chartered Institute of Management, HSBC, and London Business School.

Table of Contents

Understanding strategy
What is business strategy?	p. 3
The different views of strategy	p. 13
Developing strategy
Forces that shape business strategy	p. 33
Scenarios	p. 49
Resources and strategy	p. 63
Strategies for growth	p. 75
Developing a business strategy and thinking strategically	p. 89
Implementing strategy
Vision	p. 103
Implementing business strategy	p. 109
Strategic innovation	p. 123
Making strategic decisions	p. 136
Competitiveness and customer focus	p. 158
Sales, marketing and brand management	p. 173
Managing knowledge and information	p. 187
Managing finance and risk	p. 199
Leadership	p. 213
Notes and references	p. 228
Index	p. 240
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