Business Strategy in a Semiglobal Economy

by Mourdoukoutas,Panos

• ISBN13: 9780765613424
• ISBN10: 0765613425
• Format: Nonspecific Binding
• Copyright: 2006-01-01
• Publisher: Routledge

Summary

This breakout text identifies the existence of a semiglobal economy in which international business must compete both in highly globalized and in highly localized markets at the same time, which challenges a number of popular notions in international business strategy. Are the conventional models of business organization and the competitive strategies derived from them still relevant? A number of companies have been organized as semiglobal corporations, which differ from the transnational corporation and matrix corporation featured in the international business literature. A semiglobal corporation organizes its operations according to the global/local contents of its value propositions rather than according to geographical regions, products or contribution to the parent company's performance. Designed as a text supplement for courses in international business, developmental economics, marketing and strategic planning, this work is important for practitioners in international marketing and management. Book jacket.

Table of Contents

List of Figures and Tables	ix
Preface	xiii
1. Introduction: The Rise of the Semiglobal Economy	3	(14)
Part I. The Two Segments of the Semiglobal Economy	17	(48)
2. The Highly Globalized Segment	19	(26)
3. The Highly Localized Segment	45	(20)
Part II. The Portrait of the Semiglobal Corporation	65	(132)
4. Vision	69	(18)
5. Competitive Strategy	87	(34)
6. Coordination	121	(25)
7. Communication	146	(20)
8. Motivation	166	(25)
9. The Future of the Semiglobal Corporation	191	(6)
Bibliography	197	(12)
Index	209	(6)
About the Author	215