Business Stripped Bare : Adventures of a Global Entrepreneur

by Richard Branson

• ISBN13: 9781905264421
• ISBN10: 1905264429
• Format: Trade Book
• Copyright: 2008-09-30
• Publisher: Virgin Books

Summary

The biggest business publication of 2009 - Branson's business secrets now in paperback. InBusiness Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks,Business Stripped Bareis a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference. From the Trade Paperback edition.

Author Biography

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.


From the Trade Paperback edition.

Table of Contents

Acknowledgements	p. ix
Introduction	p. 1
People: Find Good People - Set Them Free	p. 13
Brand: Flying the Flag	p. 41
Delivery: Special Delivery	p. 95
Learning from Mistakes and Setbacks: Damage Report	p. 169
Innovation: A Driver for Business	p. 215
Entrepreneurs and Leadership: Holding on and Letting Go	p. 253
Social Responsibility: Just Business	p. 287
Epilogue: Success	p. 323
Index	p. 331
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