Business Today

by Mescon, Michael H.; Bovee, Courtland L.; Thill, John V.

• ISBN13: 9780130912633
• ISBN10: 0130912638
• Edition: 10th
• Format: Hardcover
• Copyright: 2002-01-01
• Publisher: PRENTICE HALL

Summary

For Introduction to Business courses. This best-selling text presents a balanced view of businessthe strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Students not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. With its vast array of features, the text makes concepts come to life and prepares students for obtaining and pursuing satisfying business careers.

Table of Contents

Preface	xvii
Acknowledgments	xli
Guide to Thematic Examples	xliii
PART 1 CONDUCTING BUSINESS IN THE GLOBAL ECONOMY	2	(96)
Fundamentals of Business and Economics	2	(40)
Fundamentals of the Internet and E-Commerce	30	(12)
Ethics and Social Responsibility of Business	42	(26)
Global Business	68	(30)
PART 2 STARTING AND EXPANDING A SMALL BUSINESS	98	(52)
Small Business, New Ventures, and Franchises	98	(26)
Forms of Business Ownership and Business Combinations	124	(26)
PART 3 MANAGING A BUSINESS, INFORMATION SYSTEMS, AND PRODUCTION	150	(110)
Functions and Skills of Management	150	(26)
Organization, Teamwork, and Communication	176	(26)
Technology and Information Management	202	(28)
Production of Quality Goods and Services	230	(30)
PART 4 MANAGING EMPLOYEES	260	(56)
Motivation, Today's Workforce, and Employee-Management Relations	260	(28)
Human Resources Management	288	(28)
PART 5 DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS	316	(110)
Fundamentals of Marketing and Customer Service	316	(28)
Product and Pricing Strategies	344	(24)
Distribution Strategies	368	(28)
Promotional Strategies	396	(30)
PART 6 MANAGING ACCOUNTING AND FINANCIAL RESOURCES	426	(84)
Accounting	426	(26)
Financial Management and Banking	452	(26)
Securities	478	(32)
PART 7 FOCUSING ON SPECIAL TOPICS IN BUSINESS	510
Business Law, Taxes, and the U.S. Legal System	510	(14)
Risk Management and Insurance	524	(11)
Careers in Business and the Employment Search	535
Appendix Your Business Plan	A-1