Business Today

by Mescon, Michael H.; Bovee, Courtland, L.; Thill, John V.

• ISBN13: 9780130808196
• ISBN10: 0130808199
• Edition: 9th
• Format: Hardcover
• Copyright: 1998-06-01
• Publisher: Prentice Hall

Summary

For Introduction to Business courses. This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities. Students will appreciate the book's up-to-date, real-life examples, carefully integrated in-depth coverage, and lively conversational writing style. Literally millions of students have learned about business from Business Today and this edition continues its respected tradition of excellence.

Table of Contents

Prologue	xxiii	(2)
Preface	xxv	(16)
Guide to Thematic Examples	xli
PART I INTRODUCING BUSINESS TODAY IN A GLOBAL ENVIRONMENT	1	(97)
Chapter 1 Foundations and Challenges of Business	1	(29)
Chapter 2 Global Business	30	(32)
Chapter 3 Ethical and Social Responsibilities of Business	62	(36)
PART II STARTING THE BUSINESS	98	(62)
Chapter 4 Forms of Business Ownership	98	(32)
Chapter 5 Small Business, New Ventures, and Franchises	130	(30)
PART III MANAGING THE BUSINESS	160	(96)
Chapter 6 Management Fundamentals	160	(30)
Chapter 7 Organization, Teamwork, and Communication	190	(34)
Chapter 8 Production of Quality Goods and Services	224	(32)
PART IV MANAGING HUMAN RESOURCES	256	(100)
Chapter 9 Human Relations, Motivation, and Performance	256	(32)
Chapter 10 Human Resource Management	288	(36)
Chapter 11 Employee-Management Relations	324	(32)
PART V MANAGING MARKETING	356	(118)
Chapter 12 Marketing and Customer Satisfaction	356	(27)
Chapter 13 Product and Pricing Decisions	383	(30)
Chapter 14 Distribution	413	(31)
Chapter 15 Promotion	444	(30)
PART VI MANAGING INFORMATION SYSTEMS AND ACCOUNTING	474	(66)
Chapter 16 Computers and Information Technology	474	(34)
Chapter 17 Accounting	508	(32)
PART VII MANAGING FINANCIAL RESOURCES	540	(67)
Chapter 18 Banking and Financial Management	540	(32)
Chapter 19 Securities Markets	572	(35)
PART VIII FOCUSING ON SPECIAL TOPICS IN BUSINESS	607	(47)
Component Chapter A Government Regulations, Taxation, and Business Law	607	(17)
Component Chapter B Risk Management and Insurance	624	(15)
Component Chapter C The Internet and Business Success	639	(15)
Video Cases	654
Appendix I	AI.1
Appendix II	AII.1
References	R1
Glossary	G1
Indexes	I1
Name/Organization/Brand/Company Index	I1
Subject Index	19