Summary

WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022!

Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike

Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.

In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.

Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores:
Crucial business operations trends that are changing the way companies conduct themselves in the 21st century
The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype
Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends

Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.

Author Biography

BERNARD MARR is an internationally recognized speaker and business strategist, a best-selling author, and advisor to global companies and governments around the globe. He is a renowned futurist, writing regularly for Forbes on topics including artificial intelligence, big data and blockchain.

Part I: Introduction: Riding the Wave of Transformation

Chapter 1: The 5 Global Shifts That Will Shape the Organizations of the Future

Chapter 2: The 10 Tech Mega-Trends Every Business Leader Should Know About

PART II: Rethinking Key Sectors

Chapter 3: How We Generate Energy: The 3 Trends Transforming the Energy Sector

Chapter 4: Hoe We Stay Healthy: The 7 Trends Shaping Healthcare

Chapter 5: How We Learn: The 2 Main Shifts in Education

Chapter 6: How We Feed Ourselves: The 2 Key Innovations Needed to Transform Agriculture

Chapter 7: How We Make and Build Things: 11 Trends to Watch Across Manufacturing and Construction

Chapter 8: How We Move People and Goods: The 3 Trends Revolutionizing Transportation

Chapter 9: How We Look After Our Money: The 4 Shifts That Will Shape the Financial Sector

PART III: Rethinking What Businesses Offer

Chapter 10: Channel Digitization and Expansion: The Move From Physical to Digital/Hybrid Products and Channels

Chapter 11: Cognifying Products and Services: Smarter Products, Smarter Services

Chapter 12: Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization

Chapter 13: Subscription and Servitization: The As-A-Service Revolution

Chapter 14: Cutting Out the Middlemen: How Brands are Going Direct to the Customer

Chapter 15: From B2C to “All to All”: The Rise of Platforms, The Sharing Economy and Crowdsourcing

Chapter 16: More Immersive Experiences: How Brands are Wowing Customers with Memorable Experiences

Chapter 17: Conscious Consumption: Consumer Demand for Sustainable, Responsible Products

Part IV: Rethinking How Businesses are Run

Chapter 18: Sustainable and Resilient Operations: Building a Stronger, More Responsible Company

Chapter 19: Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future

Chapter 20: Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience

Chapter 21: Organizing to Win: Flatter, More Agile Organizations

Chapter 22: Authenticity: Why Brands and Leaders Need to Keep It Real

Chapter 23: Purposeful Business: Why Does Your Business Exist?

Chapter 24: Co-Opetition and Integration: A New Age of Integrated Collaboration

Chapter 25: New Forms Funding: The Democratization of Business Funding

Part V: Where to Go From Here

Chapter 26: Final Words: Four Key Takeaways for Business Leaders

Acknowledgments

About the Author

Index

Supplemental Materials

What is included with this book?

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