The Business Writer's Companion

by Alred, Gerald J.; Brusaw, Charles T.; Oliu, Walter E.

• ISBN13: 9781319292690
• ISBN10: 1319292690
• eBook ISBN(s): 9781319102821
• Additional ISBN(s): 9781319044763, 9781457632990
• Edition: 8th
• Format: Spiral Bound
• Copyright: 2019-06-10
• Publisher: Bedford/St. Martin's
• More Book Details

Summary

The Business Writers Companion is the best guide to the business writing essentials that help students land, navigate, and stand out on the job. Affordable and concise, it’s a comprehensive reference that covers the writing process and features more than 60 real-world sample documents. The eighth edition retains the books intuitive, easy-to-use organization while adding new coverage of social media, and LaunchPad Solo for Professional Writing takes advantage of what the Web can do with useful digital tips and sample documents. Anticipating the needs of today’s business writers, this is a reference with real-world value, usefully building skills that students carry into their professional careers.

Author Biography

Gerald J. Alred is Professor Emeritus of English at the University of Wisconsin–Milwaukee, where he is a teaching award recipient and an advisor to the Professional Writing Program. He is author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he is a founding member of the editorial board of the Journal of Business Communication. He is a recipient of the prestigious Jay R. Gould Award for profound scholarly and textbook contributions to the teaching of business and technical writing.

Charles T. Brusaw served as a faculty member at NCR Corporation’s Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He has been a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College.

Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs as well as daily operations of the agency’s public Web site. He has taught at Miami University of Ohio, Slippery Rock State University, Montgomery College, and George Mason University.

Table of Contents

Five Steps to Successful Writing   Tab 1. The Writing Process
audience
collaborative writing
conclusions
context
defining terms
description
ethics in writing
global communication
introductions
organization
outlining
paragraphs
persuasion
point of view
preparation
process explanation
promotional writing
proofreading
purpose
readers
revision
scope
writing a draft   Tab 2. Workplace Technology
adapting to new technologies
blogs and forums
e-mail
FAQs (frequently asked questions)
instant messaging
repurposing
selecting the medium
social media
text messaging
writing for the Web   Tab 3. Correspondence
acknowledgments
adjustments
complaints
correspondence
cover letters
inquiries and responses
*instant messaging
international correspondence
letters
memos
refusals
sales letters   Tab 4. Business Writing Documents and Elements
feasibility reports
incident reports
investigative reports
progress and activity reports
proposals
reports
titles
trip reports
trouble reports (see incident reports)Tab 6. Formal Reports
Tab 5. Research and Documentation
bibliographies
copyright
documenting sources
interviewing for information
note-taking
paraphrasing
plagiarism
quotations
research   Tab 6. Formal Reports
abstracts
appendixes
executive summaries
formal reports
glossaries
tables of contents   Tab 7. Design and Visuals
drawings
flowcharts
global graphics
graphs
headings
*infographics
layout and design
lists
organizational charts
tables
visuals   Tab 8. Presentations and Meetings
listening
meetings
minutes of meetings
presentations   Tab 9. Job Search and Application
acceptance / refusals (for employment)
application cover letters
interviewing for a job
job search
résumés   Tab 10. Style and Clarity
abstract / concrete words
affectation
awkwardness
biased language
business writing style
buzzwords
clichés
coherence
compound words
conciseness
connotation / denotation
emphasis
euphemisms
expletives
figures of speech
garbled sentences
idioms
intensifiers
jargon
logic errors
nominalizations
parallel structure
plain language
positive writing
repetition
sentence variety
subordination
telegraphic style
tone
transition
unity
vague words
word choice
"you" viewpoint   Tab 11. Grammar   Tab 12. Punctuation and Mechanics   Appendix: Usage   *= new to this edition