BUSN (with Review Cards and BUSN4ME.com Printed Access Card)

by Kelly, Marcella; McGowen, Jim

• ISBN13: 9780324569896
• ISBN10: 0324569890
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-09
• Publisher: South-Western College Pub

Summary

Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.

Table of Contents

The Business Environment

Business Now: Change is the Only Constant

Economics: The Framework for Business

The World Marketplace: Business without Borders

Business Ethics and Social Responsibility: Doing Well by Doing Good

Business Communication: Creating and Delivering Messages that Matter

Creating A Business

Business Formation: Choosing the Form that Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Financing A Business

Accounting: Decision Making By the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Securities Markets: Trading Financial Resources

Marketing A Business

Marketing: Building Profitable Customer Connections

Product Strategy: Delivering More Value

Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Marketing Promotion: Delivering High-Impact Messages

Managing A Business

Management Motivation and Leadership: Bringing Business to Life

Human Resource Management: Building a Top-Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting it All Together

Online Appendices

Labor Unions and Collective Bargaining

Business Law

Table of Contents provided by Publisher. All Rights Reserved.