Buzz

by Koch, Edward I.

• ISBN13: 9780814474624
• ISBN10: 0814474624
• Format: Hardcover
• Copyright: 2007-07-04
• Publisher: Amacom Books

Summary

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America's most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?InBuzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen. Buzz demonstrates how to: Define your image Create buzz with honesty Engage the media Withstand public scrutiny Turn mistakes into opportunities Create loyal, rabid followers. Whether running for public office or climbing the corporate ladder,Buzzwill show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.

Author Biography

Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. He is currently a partner in the law firm of Bryan Cave LLP, the host of a Saturday morning radio program on Bloomberg AM 1130, and a columnist for The New York Press and NewsMax. He is also a weekly guest on NY1 television.

Christy Heady (North Palm Beach, FL) is an award-winning journalist and author of several books, including The Complete Idiot’s Guide to Making Money on Wall Street and The Complete Idiot’s Guide to Managing Your Money.

Table of Contents

Honesty comes first	p. 11
Finding your niche	p. 23
The power of my pen	p. 33
Crafting your vision	p. 55
How to engage the media	p. 71
Attracting loyal followers	p. 83
Why your gut rules every times	p. 97
Picking your fights, enforcing your rights	p. 107
Turning mistakes into opportunities	p. 119
Staying organized	p. 129
How to withstand public scrutiny	p. 139
Table of Contents provided by Blackwell. All Rights Reserved.