Enterprise | |
Business structure | |
Size of business | |
Business objectives | |
Stakeholders in a business | |
External influences on business activity | |
Economic influences on business activity | |
Management and leadership | |
Motivation | |
Human resource management | |
Further human resource management | |
Organisation structure | |
Business communication | |
What is marketing? | |
Market research | |
Marketing mix - product and price | |
Marketing mix - promotion and place | |
Marketing planning | |
Globalisation and international marketing | |
The nature of operations | |
Operations planning | |
Inventory management | |
Capacity utilisation | |
Lean production and quality management | |
Project management | |
Business finance | |
Forecasting cash flows | |
Costs | |
Accounting fundamentals | |
Budgets | |
Contents of published accounts | |
Analysis of published accounts | |
Investment appraisal | |
What is strategic management? | |
Strategic analysis | |
Strategic choice | |
Strategic implementation | |
Past examination papers | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
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