Campaigns and Elections American Style

by Thurber, James A.; Nelson, Candice J.; Thurber, James A.

• ISBN13: 9780813319674
• ISBN10: 0813319676
• Format: Paperback
• Copyright: 1995-03-14
• Publisher: Westview Pr

Summary

The basic thesis of this book is that election campaigns influence voter behavior. Professional campaign management strategies and techniques certainly made a difference in the 1992 and 1994 elections.

Table of Contents

Tables and Figures
Acknowledgments
Introduction
The Transformation of American Campaigns	p. 1
The Principles of Planning	p. 14
Who Will Vote for You and Why: Designing Strategy and Theme	p. 30
Contemporary Strategy and Agenda Setting	p. 47
Strategy and Tactics for Campaign Fundraising	p. 62
Competition, Contributions, and Money in 1992	p. 78
Paid Media Advertising	p. 84
Winning Through Advertising: It's All in the Context	p. 101
The Best Campaign Wins: Local Press Coverage of Nonpresidential Races	p. 112
Reporting Campaigns: Reforming the Press	p. 126
Organizing the Field	p. 138
Field Work, Political Parties, and Volunteerism	p. 152
Political Polling: From the Beginning to the Center	p. 161
The Promising Adolescence of Campaign Surveys	p. 181
The Ethics of Political Campaigns	p. 192
Campaign Ethics and Political Trust	p. 200
Strategic Perspectives on the 1992 Campaign	p. 213
Do Campaigns Matter?	p. 224
References	p. 233
About the Book and Contributors	p. 241
Index	p. 245
Table of Contents provided by Blackwell. All Rights Reserved.