Can Do Writing : The Proven Ten-Step System for Fast and Effective Business Writing

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-04-20
  • Publisher: Wiley

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You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success.

Author Biography

Over the past twenty years, Daniel and Judith Graham have trained more than 70,000 business and technical professionals in this practical writing system. They've helped global corporations and government agencies alike streamline communications while increasing profits. Now you too can learn Can Do Writing's ten clear steps—and put writing to work for you.

Table of Contents

Prefacep. xv
About the Authorsp. xxi
Introduction Can Do Writingp. 1
Skillset: Analysisp. 9
Analyze Purpose and Audiencep. 13
What Result Do You Want from the Document?p. 16
Who Is the Audience?p. 17
What Does the Audience Do with the Information?p. 19
What Information Does the Audience Need?p. 20
Does the Audience Know Little or Much About the Information?p. 22
Does the Audience Need Proof?p. 23
Plan How to Write to Multiple Audiencesp. 24
Write Your Document's Five-Part Purpose Statementp. 27
Decide the Type of Document or Oral Communication to Usep. 30
Pick a Verb That Describes What the Document Doesp. 32
Assemble the Five Parts into a Purpose Statementp. 33
Use the Purpose Statement to Settle Controversiesp. 36
Purpose Statements Make Historyp. 37
Practice Steps 1 and 2 Using a Case Studyp. 39
Select Factsp. 43
Use the Purpose Statement As You Select Factsp. 46
Organize Your Points in a Sentence Outlinep. 49
Write Your Points Using Short Words in Short Sentencesp. 53
Evaluate Points to Eliminate Irrelevancies and Redundanciesp. 55
Order the Pointsp. 56
Practice Steps 1 through 4 Using a Case Studyp. 59
Skillset: Composing the Draftp. 67
Compose the Draftp. 71
Compose the Draft Bodyp. 74
Compose the Draft Conclusionp. 75
Compose the Draft Introductionp. 76
If Necessary, Compose the Draft Executive Summaryp. 82
If Necessary, Compose the Draft Abstractp. 83
Skillset: Editingp. 85
Review the Draft for Organization and Logicp. 89
Test Organization by Answering Three Questionsp. 92
Use Sentence Outlining Techniques to Improve Organizationp. 93
Test Logic by Answering Five Questionsp. 95
Edit for Coherencep. 99
Repeat Key Words throughout Your Documentp. 102
Ensure That Each Paragraph Begins with a Pointp. 105
Use Transition Wordsp. 106
Use Vertical Lists for Series of Like Itemsp. 108
Ensure Your Graphics Make a Pointp. 111
Apply Visual Devicesp. 115
Edit for Clarityp. 117
Use Concrete and Specific Wordsp. 121
Use Active Voicep. 123
Simplify Tense: Stay in Present Tense When Possiblep. 127
Avoid the Helping Verbs Would, Should, and Couldp. 132
Identify and Replace Ambiguous Pronounsp. 133
Use Standard English Wordsp. 136
Check Sentences for Misplaced or Dangling Modifiersp. 138
Edit for Economyp. 143
Cut Useless Verbsp. 147
Cut Useless Prepositionsp. 149
Cut Who, Which, and Thatp. 152
Cut Useless Repetitionp. 153
Cut Redundancyp. 154
Cut Useless Commentsp. 155
Cut Useless Modifiersp. 157
Edit for Readabilityp. 159
Measure Readability Using the Gunning Fog Indexp. 162
Replace Long Words with Short Wordsp. 164
Break Long Sentencesp. 165
Conclusion Congratulations!p. 167
Indexp. 171
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