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9781859731284

Capitalism

by
  • ISBN13:

    9781859731284

  • ISBN10:

    1859731287

  • Format: Paperback
  • Copyright: 1997-01-01
  • Publisher: Berg Pub Ltd

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Summary

This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times. The complex and often contradictory world within which modern commodities are produced, sold and consumed is set within the larger context of transnational business and economic developments. The importance of factors such as profitability and globalization is highlighted, and a sophisticated analysis of the contradictions and ironies of the world of modern commodities emerges. Trinidad provides an ideal setting for this study, given its recent oil boom and recession and the subsequent experience of both wealth and poverty.

Author Biography

Daniel Miller is a Professor of Anthropology, at University College London. Recent books include A Theory of Shopping, The Internet: An Ethnographic Approach (with Don Slater) and Ed. Car Cultures.

Table of Contents

Acknowledgements ix
Capitalism, Ethnography and Trinidad
1(34)
Pure Capitalism
35(23)
The Local-'Global' and the Global-'Local' Companies
58(46)
An Ethnography of Brands: The Trinidadian Sweet Drink Industry
104(49)
The Production of Advertising
153(42)
The Content and Consumption of Advertisements
195(48)
Retail and Shopping
243(59)
Consumption and Capitalism
302(40)
Bibliography 342(9)
Index 351

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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