Captivate Sales Coaching for Real Estate Agents

by Anderson, Mike

• ISBN13: 9781667891484
• ISBN10: 1667891480
• Format: Paperback
• Copyright: 2023-04-14
• Publisher: BookBaby

Summary

Captivate Sales Coaching for Real Estate is a powerful new approach to lead generation and client relationship management for real estate agents. It combines today's digital marketing and customer relationship management tools with the proven methods of sales routines, time blocking, and goal setting.

What sets Captivate apart from other real estate coaching programs are the client-focused value propositions. Today's technology has shifted the standard buyer agent responsibility to a glorified door opener, and the listing agent to a commission negotiator. With the Captivate training program, agents are graduating as real estate consultants and advertising specialists that give clients more than they expected or even knew was possible. Chapters of this revolutionary coaching book include:

1. The Homeowner Lifecycle : A guide to understanding buyers and sellers needs through the six stages of the homowner lifecycle.

2. The $20k Listing Presentation : Learn how to present and deliver a listing service that sales homes faster and for more money using today's digital marketing.

3. Staging and Flipping: Learn about the four things every home needs before it goes on the market, and how to get your sellers to on board with staging and flipping their homes into bigger profits.

4. Digital Marketing: Learn how to use today's AI targeted marketing and social media platforms to get more buyers interested in your listings and advertise your services for more leads and a higher advertising ROI.

5. The Grand Open House: Learn how to plan and execute an open house event that gets dozens of buyers interested in your listing and raving fans that start with the seller and neighbors, and end with lots of new client opportunities.

6. Captivating Buyers: Learn how to keep buyers tied to you as they shop for homes, and make faster buying decisions, using Captivate's Insider Information, Distinctive Homes, and must-have home buyer technology.

7. Time Blocking and Goal Setting: Learn how to block one hour a day to prospect new business without making annoying sales calls. Captivate's Daily Connections will teach you how to serve your SOI and leads with 7 Consultation Programs that gets clients working with you before other agents have a chance.

8. The Morning Routine: Learn how to control the morning and get ready for a successful day with a one-hour morning routine.

Author Biography

Mike Anderson is a national sales coach, author, and CMO of Intercap Lending. Mike has worked with real estate agents, brokers, builders, mortgage lenders, investors, title companies, property managers and even home warranty companies to help them build their sales and marketing strategies over a span of 25 years. He found that it takes all of these professionals to help people navigate the needs and complexities of home ownership. And it's the real estate agent that's best positioned to organize this team of professionals into a real estate consulting offering for clients who are desperate to understand how to be successful property owners. The Captivate Program is the culmination of his 25-year journey in real estate consulting.