Capturing Campaign Dynamics The National Annenberg Election Survey: Design, Method and Data includes CD-ROM

by Romer, Daniel; Kenski, Kate; Waldman, Paul; Adasiewicz, Christopher; Jamieson, Kathleen Hall

• ISBN13: 9780195165043
• ISBN10: 0195165047
• Edition: CD
• Format: Paperback
• Copyright: 2003-08-07
• Publisher: Oxford University Press

Summary

The 2000 presidential election was one of the closest and most dramatic elections in American history. Over the year 2000, the Annenberg Public Policy Center conducted the largest study ever undertaken of the American electorate--the National Annenberg Election Survey (NAES). Capturing Campaign Dynamics: The National Annenberg Election Survey: Design, Method, and Data presents the results of this survey to the general public for the first time. The book includes a CD-ROM of the NAES codebooks and data, featuring more than 100,000 interviews with adults living in the United States, which were conducted nearly every day throughout the year 2000. The data contained on the NAES CD-ROM are in both SPSS format and tab-delimited format for use with other statistical software. In addition, it is the first book to focus on rolling cross-sectional analysis, a relatively new and exciting survey research methodology. The book walks researchers through different strategies for analyzing rolling cross-sectional data to understand campaign dynamics. It also provides an introduction to time series analysis and other methods for exploiting this rich database. Capturing Campaign Dynamics: The National Annenberg Election Survey: Design, Method, and Data is ideal for courses in survey research methods in political science, communication studies, and analysis of public opinion. It will also be of great interest to scholars and professionals such as pollsters and political consultants.

Table of Contents

Acknowledgments	ix
Preface	xi
Why the National Annenberg Election Survey?	1	(11)
Kathleen Hall Jamieson
Kate Kenski
Survey Procedures, Content, and Dataset Overview	12	(22)
Paul Waldman
Research Design Concepts for the Rolling Cross-Section Approach	34	(22)
Kate Kenski
The Rolling Cross-Section Design	56	(10)
Kate Kenski
Visualizing Data Across the Campaign	66	(14)
Kate Kenski
Linear and Logistic Regression Models for Cross-Sectional Analyses	80	(26)
Daniel Romer
Analysis of Panel Data	106	(11)
Kate Kenski
Daniel Romer
Time Series Models	117	(73)
Daniel Romer
Appendix of Technical Terms	190	(11)
Index	201