Career Distinction : Stand Out by Building Your Brand

by William Arruda; Kirsten Dixson

• ISBN13: 9780470149058
• ISBN10: 0470149051
• Format: eBook
• Copyright: 2007-08-01
• Publisher: Wiley

Summary

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" - Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend-Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." - Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." - L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Table of Contents

Foreword

Preface

Acknowledgments

Understand the Future of Work

Adopt the Career Distinction Mindset

Brand Yourself for Career Success

Extract - Unearth your Unique Promise of Value

Know Yourself to Grow Yourself

Remember, It's What They Think That Counts

Define Your Brand Community

Tell Your Brand Story

Express - Communicate your Brand to your Target Audience

Create Your Career-Marketing Tools

Express Yourself

Assess Your Online Identity

Build Your Brand in Bits and Bytes

Exude - Manage your Brand Environment

Be On-Brand in All That You Do

Get a Visual Identity

Increase Your Career Karma

Summary: Evolve and Resolve

Appendix

Index

About the Authors

Table of Contents provided by Publisher. All Rights Reserved.