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9781563670855

Case Studies in Merchandising Apparel and Soft Goods

by
  • ISBN13:

    9781563670855

  • ISBN10:

    1563670852

  • Format: Paperback
  • Copyright: 1995-12-27
  • Publisher: Fairchild Books

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Supplemental Materials

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Summary

This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourages readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles, and soft goods industries.

Author Biography

Michele M. Granger is department head and an associate professor in the Consumer and Family Studies Department at Southwest Missouri State University in Springfield, Missouri. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textiles and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award. She is also the author of The Fashion Intern and co-author of Fashion Entrepreneurship.

Table of Contents

An Instructor's Guide, available on request, provides sample analysed cases, topics for disscussion, related projects and assignments and a list of alternative answers
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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