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9781885693471

Case Studies in Sport Marketing

by
  • ISBN13:

    9781885693471

  • ISBN10:

    1885693478

  • Format: Paperback
  • Copyright: 1998-07-01
  • Publisher: Fitness Information Technology

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Summary

Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specialisations in the sports industry one aspect that can either make you or break you is marketing. The book was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion.

Table of Contents

Section One: The Sport Performance Industry Segment: An Overview; Section Two: The Sport Production Industry Segment: An Overview; Section Three: The Sport Promotion Industry Segment: An Overview.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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