Case Study Research for Business

by Jillian Dawes Farquhar

• ISBN13: 9781849207775
• ISBN10: 1849207771
• Format: Paperback
• Copyright: 2012-03-06
• Publisher: SAGE Publications Ltd

Summary

The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and 'cases' which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.

Author Biography

Jillian Dawes Farquhar is Professor of Marketing Strategy at the University of Bedfordshire and Director of the Doctoral Programme in the Business School.

Table of Contents

About the Author	p. ix
Introduction	p. 1
What is Case Study Research?	p. 3
Learning outcomes	p. 3
Introduction	p. 3
Relationships in research	p. 3
Case study research?	p. 5
What can case study research achieve?	p. 8
One or more than one?	p. 9
Prejudice against case study research	p. 10
Ethical research	p. 11
Summary	p. 12
Further reading	p. 13
References	p. 13
Philosophical Assumptions of Case Study Research	p. 15
Learning outcomes	p. 15
Introduction	p. 15
Research traditions	p. 16
Research logic	p. 24
Case study research and philosophical assumptions	p. 26
Summary	p. 26
Further reading	p. 28
References	p. 28
Developing Your Case Study Research Strategy	p. 30
Learning outcomes	p. 30
Introduction	p. 30
Developing your research question and objectives	p. 31
Designing your research	p. 33
Developing the conceptual framework for case study research	p. 34
Case study: a research strategy	p. 38
Creating the case study strategy	p. 39
Triangulation	p. 44
Research quality	p. 46
Summary	p. 46
Further reading	p. 47
References	p. 47
Access and Ethics in Case Study Research	p. 49
Learning outcomes	p. 49
Introduction	p. 49
Negotiating access	p. 49
Ethical research	p. 55
Summary	p. 62
Further reading	p. 63
References	p. 63
Data Collection	p. 65
Learning outcomes	p. 65
Introduction	p. 65
Methodology and methods	p. 65
Primary data	p. 68
Secondary data	p. 77
Triangulation	p. 80
Summary	p. 81
Further reading	p. 82
References	p. 82
Managing and Analysing Data	p. 84
Learning outcomes	p. 84
Introduction	p. 84
Quantitative analysis	p. 85
Qualitative analysis	p. 90
Triangulation	p. 95
Summary	p. 97
Further reading	p. 98
References	p. 98
Quality in Case Study Research	p. 100
Learning outcomes	p. 100
Introduction	p. 100
Classical approaches to research quality	p. 100
Interpretivist views of research quality	p. 105
An ethnographic contribution	p. 108
What works for you	p. 110
Summary	p. 111
Further reading	p. 111
References	p. 112
Writing and Presenting Your Research	p. 113
Learning outcomes	p. 113
Introduction	p. 113
Presentational considerations	p. 114
Title and abstract	p. 115
Structure	p. 116
Drafts	p. 124
Working with others	p. 125
Putting your research out there (or 'don't be shy')	p. 126
Summary	p. 127
Further reading	p. 128
References	p. 128
Index	p. 129
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