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9780072500950

Cases in E-Commerce

by
  • ISBN13:

    9780072500950

  • ISBN10:

    0072500956

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2001-05-11
  • Publisher: McGraw-Hill/Irwin
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List Price: $158.40

Summary

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Table of Contents

***All chapters contain a synopsis of chapter cases and integrative questions.

1: OVERVIEW OF e-COMMERCE FRAMEWORK:Amazon.com A, B, C, D,Barnesandnoble.com A, B, C

2: FRAMING THE MARKET OPPORTUNITY:PlanetAll, Microsoft Carpoint

3: BUSINESS MODELS: Egghead.com, Virtual Vineyards, Weather Services Corporation, Streamline A, B; ChemUnity.com, Independer.com (INSEAD)

4: CUSTOMER INTERFACE: iVillage(2000), First Direct A, B QVC,Inc., Frontgate Catalog

5: MARKETING COMMUNICATIONS AND BRANDING: Monster.com, eloan.com

6: IMPLEMENTATION: IQVC A, B, Marshall Industries

7: VALUATION: Tom.com

8: NETWORK INFRASTRUCTURE: Nortel Networks:Internet Point of Presence, MindSpring

9: MEDIA CONVERGENCE: New York Times A, B; CBS Evening News, CBS Marketwatch, RCA Records: The Digital Revolution

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