Cases in Strategic Management

by Strickland, A. J.; Thompson, Arthur A.; Gamble, John

• ISBN13: 9780072319781
• ISBN10: 007231978X
• Edition: 12th
• Format: Hardcover
• Copyright: 2001-06-01
• Publisher: McGraw Hill College Div

Table of Contents

Cases in Strategic Management	1	(1)
A Guide to Case Analysis	2	(15)
The Manager as Chief Strategy Maker and Chief Strategy Implementer
Steve Case, America Online and Times Warner	17	(33)
Arthur A. Thompson
John E. Gamble
Daimler Chrysler Merger (A): Gaining Global Competitiveness	50	(14)
George Radler
Daimler Chrysler Merger (B): Shaping a Transatlantic Company	64	(10)
George Radler
Giuseppe's Original Sausage Company	74	(16)
Micheal T. Smith
Jana F. Kuzmicki
Crafting Strategy in Single-Business Companies
The Chinese Fireworks Industry	90	(12)
Ruihua Jany
Competition in the Automobile Retailing Industry	102	(30)
Janet Parish
Arthur A. Thompson
Dell Computer Corporation: Strategy and Challenges for the 21st Century	132	(42)
Arthur A. Thompson
John E. Gamble
Peapod, Inc., and the Online Grocery Business	174	(22)
Alan B. Eisner
Nicole Belomont
Cannondale Corporation	196	(29)
Romuald A. Stone
John E. Gamble
Competition in the Retail Brokerage Industry in 2000	225	(38)
Arthur A. Thompson
John E. Gamble
eBay: King of the Online Auction Industry	263	(32)
Lou Marino
Patrick Kreiser
CDnow in the Online Music Business	295	(19)
Alan B. Eisner
Nicole Belmont
Calloway Golf Company	314	(35)
John E. Gamble
drkoop.com	349	(20)
Nicole Herskowitz
Michael Iversion
Fred Howard
Janet Mehlhop
Pilar Speer
WingspanBank.com	369	(15)
Laura Cooke
Hyung Kim
Liza Hovey
Paul Rakowski
Ben & Jerry's--Japan	384	(16)
James M. Hagen
Vina San Pedro	400	(23)
David Wylie
Crafting Strategy in Diversified Companies
Campbell Soup Company in 2000	423	(31)
John E. Gamble
Arthur A. Thompson, Jr.
The Black & Decker Corporation in 2000	454	(23)
John E. Gamble
Arthur A. Thompson, Jr.
Implementing and Executing Strategy
Robin Hood	477	(2)
Joseph Lambel
Replacements, Ltd.: Replacing the Irreplaceable	479	(29)
Lew G. Brown
Kevin B. Lowe
Tony R. Wingler
Don K. Sowers
Vidya Gargeya
Kristen M. Cashman
John H. Lundin
Charles A. Kivett
The Kimpton Hotel & Restaurant Group	518	(16)
Armand Gilinsky, Jr.
Richard L. McCline
Brithinee Electric in 1999: Raising the Standards	534	(21)
Harold Dyck
Sue Greenfield
The Rococco New York Hotel	555	(13)
Anna S. Mattila
Developing a Global Mind-Set at Johnson & Johnson, 1998	568	(12)
Vladimir Pucik
Section E: Strategy, Ethics, and Social Responsibility
Motorola: Ethical Challenges in a Multicultural Environment	580	(21)
E. Brian Peach
Kenneth L. Murrell
Levi Strauss & Company	601
John E. Gamble