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Cases Strategic Management and Business Policy book cover, ISBN 9780131494602

Cases Strategic Management and Business Policy

by Wheelen, Thomas L.; Hunger, J. David

ISBN13: 9780131494602
ISBN10: 0131494600
Edition: 10th
Format: Paperback
Copyright: 2005-10-03
Publisher: Pearson

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Summary

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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