Cases in Strategic Management and Business Policy

by Wheelen, Thomas L.

• ISBN13: 9780201091342
• ISBN10: 0201091348
• Format: Paperback
• Copyright: 1987-04-01
• Publisher: Addison-Wesley

Summary

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations. For Strategic Planners and Chief Executive Officers.

Table of Contents

Corporate Governance: Questions of Executive Leadership
The Recalcitrant Director at Byte Products, Inc.: Corporate Legality Versus Corporate Responsibility	p. 1
The Wallace Group	p. 1
Environmental Issues: Questions of Social Responsibility and Ethics
The Audit	p. 1
Brookstone Hospice: Heel or Heroine?	p. 1
International Issues in Strategic Management
Singapore Telecom: Strategic Challenges in a Turbulent Environment	p. 1
Hewlett-Packard Company in Vietnam	p. 1
The Body Shop International PLC: Anita Roddick, OBE	p. 1
Waterford Wedgwood Plc (2000): The Millennium	p. 1
General Issues in Strategic Management
Internet/Software
Larry J. Ellison--Entrepreneurial Spirit at Oracle Corporation (2000)	p. 1
Cisco Systems, Inc.	p. 1
Sun Microsystems, Inc. (2000)	p. 1
Internet Companies (Dot-Coms)
dr.koop.com	p. 1
WingspanBank.com
Computers
Apple Computer, Inc. (2000): Here We Go Again	p. 1
Carly Fiorina: The Reinvention of Hewlett-Packard	p. 1
Recreation and Leisure
Harley-Davidson, Inc.: The 95th Anniversary	p. 1
Carnival Corporation	p. 1
Reebok International, Ltd.: Customer Revolt	p. 1
Major Home Appliances
The U.S. Major Home Appliance Industry: Domestic Versus Global Strategies	p. 1
Maytag Corporation: Back to Basics	p. 1
Mass Merchandising/Distribution
Kmart Corporation (2000): Seeking Customer Acceptance and Preference	p. 1
Gardner Distribution Co.--"Providing Products for Plants and Pets"	p. 1
Wal-Mart Stores, Inc. (2000): Strategies for Dominance in the New Millennium	p. 1
Specialty Retailers
The Home Depot, Inc.: Growing the Professional Market (Revised)	p. 1
Amy's Bread (Revised)	p. 1
Small/Medium Entrepreneurial Ventures
Inner-City Paint Corporation (Revised)	p. 1
The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO (Revised)	p. 1
Guajilote Cooperativo Forestal, Honduras	p. 1
The Carey Plant	p. 1
Beverage/Food
Arm and Hammer: Poised for Growth?	p. 1
Tasty Baking Company	p. 1
Redhook Ale Brewery	p. 1
Aviation and Automobiles
The Boeing Commercial Airplanes Group: Decision 2001	p. 1
Mercedes-Benz and Swatch: Inventing the 'smart' and the Networked Organization	p. 1
Issues in Not-For-Profit Organizations
A.W.A.R.E.	p. 1
Case Index	p. 1
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