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David W. Grigsby is Chair of the Department of Management at Clemson University, South Carolina where he teaches strategic management and international business.
Preface | |
Introduction: Preparing and Presenting Effective Case Analyses | |
Harley-Davidson, Inc | |
The Swatch in 1993 | |
Hoechst-Roussel Pharmaceuticals, Inc.: RU 486 | |
The Rise and Fall of Yugo America, Inc | |
GM Allison Japan Ltd | |
Kenhar Products, Inc | |
Calox machinery Corporation | |
American Airlines International Strategy | |
Korean Air: Challenges and Opportunities in the Growth | |
The Metamorphosis of Whirlpool Corporation | |
Cosmetic and Activism: Anita Roddick and The Body Shop | |
IKEA (Canada) Ltd | |
Toys 'R' Us, 1993 | |
Wal-Mart, 1992 | |
Cadbury Schweppes plcFranz Lohrke | |
Kentucky Fried Chicken in China | |
Labatt Breweries of Europe (with industry note: Italy and Its Beer Industry) | |
Dibrell Brothers, Inc | |
Liz Claiborne, Inc., 1994 | |
Nike, Inc | |
Lee Jing Textile Company Ltd | |
Amtrak: Is This Any way to Run a Railroad | |
UNICRESA and the Credit Card Industry in Portugal | |
Transvit of Novgorod, Russia | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
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