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9780130283573

Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

by
  • ISBN13:

    9780130283573

  • ISBN10:

    0130283576

  • Format: Paperback
  • Copyright: 2000-05-01
  • Publisher: Pearson College Div

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Supplemental Materials

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Summary

For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challengesand opportunitiesWestern companies can expect to encounter when marketing in Muslim countries.

Table of Contents

Introduction
1(9)
Penetrating An Emerging Market
10(36)
Daewoo's Globalization: Uz-Daewoo Auto Project
John A. Quelch
Chanhi Park
Planning A Joint Venture
46(19)
Milkpak Limited---International Joint Venture
John A. Quelch
Afroze A. Mohammed
Exploiting Market Leadership
65(17)
Koc Holding: Arcelik White Goods
John A. Quelch
Robin Root
Achieving International Expansion
82(12)
Hikma Pharmaceuticals
John A. Quelch
Robin Root
Developing The Marketing Plan
94(15)
Gillette Indonesia
John A. Quelch
Diane E. Long
Product Line Planning
109(22)
SADAFCO
David J. Arnold
Launching A New Identity
131(9)
Project Blue
John A. Quelch
Securing Distribution
140(15)
Disney Consumer Products in Lebanon
John A. Quelch
Jean-Marc Ingea
Barbara Feinberg
Recapturing Market Share
155(16)
EMDICO (A)
John A. Quelch
Yoshinori Fujikawa
Index 171

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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