Catering Management

by Scanlon, Nancy Loman

• ISBN13: 9781118091494
• ISBN10: 1118091493
• Edition: 4th
• Format: Hardcover
• Copyright: 2012-12-17
• Publisher: Wiley

Summary

An essential, up-to-date guide for catering professionals, Catering Management covers all aspects of the business, from operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more. The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

Author Biography

Nancy Loman Scanlon, PhD, has more than thirty-five years of experience in the hospitality industry and has worked in food and beverage management positions with the Hilton Hotels Corporation, Interstate Hotels & Resorts, and Marriott International. She is currently an Associate Professor at the Chaplin School of Hospitality and Tourism Management at Florida International University. Her other books include Marketing by Menu, Restaurant Management, and Quality Restaurant Service Guaranteed.

Table of Contents

Chapter 1: Historical Banqueting

Chapter 2: Styles of Catering Operations

Chapter 3: Catering Food Service Development

Chapter 4: Catering sales and Marketing and Computer Software Support

Chapter 5: Catering Menu Program

Chapter 6: Food and Beverage Operational Controls

Chapter 7: Catering Menu Pricing and Controls

Chapter 8: Catering Menu Design

Chapter 9: Catering Beverage Management

Chapter 10: Quality Service and Standards Training

Chapter 11: Managing Catering Equipment