Cengage Advantage Books: Building a Speech

by Metcalfe, Sheldon

• ISBN13: 9780495567578
• ISBN10: 0495567574
• Edition: 7th
• Format: Paperback
• Copyright: 2009-03-18
• Publisher: Wadsworth Publishing

Summary

CENGAGE ADVANTAGE BOOKS: BUILDING A SPEECH, Seventh Edition, continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, BUILDING A SPEECH guides students through a step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises provide assistance in drafting informative and persuasive speeches as well as improving research and speechwriting skills. The text's conversational style aims to both interest and motivate students. Topics such as apprehension and listening provide a positive learning environment and help students to realize that they are not alone in their struggle to find the confidence to speak in public. It is grounded in the philosophy that students can master the steps of speech construction if provided with a caring environment, clear direction, and creative examples.

Table of Contents

Surveying the Landscape

Introducing the Study of Public Speaking

Building Your First Speech

Analyzing Your Audience

Improving Your Listening Skills

Understanding and Reducing Your Apprehension

Considering the Ethics of Public Speaking

Preparing the Foundation

Selecting the Topic and Purpose

Conducting Research

Choosing Supporting Materials

Creating the Structure

Organizing the Body of the Speech

Selecting the Introduction and Conclusion

Refining the Appearance

Using Audiovisual Aids

Considering Language

Developing the Delivery

Considering Different Types of Structures

Speaking to Inform

Speaking to Persuade

Speaking to Persuade: Motivating Audiences

Speaking for Special Occasions

Speaking in Groups

Notes

Glossary

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