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9780534562632

Cengage Advantage Books: This is PR The Realities of Public Relations (with InfoTrac)

by ; ;
  • ISBN13:

    9780534562632

  • ISBN10:

    0534562639

  • Format: Paperback
  • Copyright: 2003-07-01
  • Publisher: Wadsworth Publishing
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Supplemental Materials

What is included with this book?

Summary

Part I: PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE. 1. PR Roles and Specialties. 2. PR's Origins and Evolution. 3. Trends in PR. Part II: PR RESEARCH. 4. Research: Planning Processes and Techniques. 5. Publics and Public Opinion. Part III: THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE. 6. Theoretical Underpinnings for PR. 7. PR Ethics and Responsibilities. 8. PR and the Law. Part IV: PR IN ACTION. 9. Strategic management in PR Practice. 10. Communication, Channels and Media. 11. Tactics and Techniques: Details that make PR Strategies Work. 12. Campaigns. 13. Crisis and Credibility. 14. Public Relations Practice and a World View.

Table of Contents

Part I: PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE
1. PR Roles and Specialties
2. PR's Origins and Evolution
3. Trends in PR
Part II: PR RESEARCH
4. Research: Planning Processes and Techniques
5. Publics and Public Opinion
Part III: THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE
6. Theoretical Underpinnings for PR
7. PR Ethics and Responsibilities
8. PR and the Law
Part IV: PR IN ACTION
9. Strategic management in PR Practice
10. Communication, Channels and Media
11. Tactics and Techniques: Details that make PR Strategies Work
12. Campaigns
13. Crisis and Credibility
14. Public Relations Practice and a World View

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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