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9780534562632

Cengage Advantage Books: This is PR The Realities of Public Relations (with InfoTrac)

by ; ;
  • ISBN13:

    9780534562632

  • ISBN10:

    0534562639

  • Format: Paperback
  • Copyright: 2003-07-01
  • Publisher: Wadsworth Publishing
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Summary

Part I: PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE. 1. PR Roles and Specialties. 2. PR's Origins and Evolution. 3. Trends in PR. Part II: PR RESEARCH. 4. Research: Planning Processes and Techniques. 5. Publics and Public Opinion. Part III: THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE. 6. Theoretical Underpinnings for PR. 7. PR Ethics and Responsibilities. 8. PR and the Law. Part IV: PR IN ACTION. 9. Strategic management in PR Practice. 10. Communication, Channels and Media. 11. Tactics and Techniques: Details that make PR Strategies Work. 12. Campaigns. 13. Crisis and Credibility. 14. Public Relations Practice and a World View.

Table of Contents

Part I: PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE
1. PR Roles and Specialties
2. PR's Origins and Evolution
3. Trends in PR
Part II: PR RESEARCH
4. Research: Planning Processes and Techniques
5. Publics and Public Opinion
Part III: THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE
6. Theoretical Underpinnings for PR
7. PR Ethics and Responsibilities
8. PR and the Law
Part IV: PR IN ACTION
9. Strategic management in PR Practice
10. Communication, Channels and Media
11. Tactics and Techniques: Details that make PR Strategies Work
12. Campaigns
13. Crisis and Credibility
14. Public Relations Practice and a World View

Supplemental Materials

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