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9780471268079

CEO Capital : A Guide to Building CEO Reputation and Company Success

by
  • ISBN13:

    9780471268079

  • ISBN10:

    0471268070

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2002-12-20
  • Publisher: Wiley
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Supplemental Materials

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Summary

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure. CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours. About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

Author Biography

Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine’s director of communications and marketing.

Table of Contents

Preface.
Acknowledgments.
PART I: CEO CAPITAL.
CHAPTER 1. The CEO Effect.
CHAPTER 2. CEO Reputation: A Capital Investment.
CHAPTER 3. How CEO Capital Is Built.
PART II: BUILDING CEO CAPITAL.
CHAPTER 4. The Countdown: Beware the Two-Headed Monster.
CHAPTER 5. The First Hundred Days: CEOs under the Magnifying Glass.
CHAPTER 6. The First Year: From Pupil to CEO Persona.
CHAPTER 7. The Turning Point: Leading through Thought.
CHAPTER 8. Revision and Reinvention: Recasting through Succession, Leaving a Legacy.
PART III: IMPLICATIONS FOR CEOS.
CHAPTER 9. Over the Horizon: Future Trends and Suggestions.
Notes.
Index.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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