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9781292406794

Change Their Mind: 6 Practical Steps to Persuade Anyone Anytime

by
  • ISBN13:

    9781292406794

  • ISBN10:

    1292406798

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2022-09-19
  • Publisher: Pearson
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Supplemental Materials

What is included with this book?

Summary

Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.


Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.


Author Biography

Simon Horton is one of the world’s leading experts and trainers on negotiation, he has written a number of successful books on the topic. Over a 20-year career in the field, he has worked with many of the world’s leading businesses. He is a Visiting Lecturer at Imperial College and regularly appears on television, radio, national newspapers and magazines as a guest expert on related subjects. He has performed as a stand-up comedian and as a trapeze artist.

Table of Contents

1.Aim High


2.Look for clues


3.Listen, listen, listen


4.Be strong


5.Co-create the right solution


6.Say it the right way

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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